i never trusted this thread tbh barty makes these sort of outrageous statements every day just to shake things up a bit
like saying simon reynolds was a better rapper than rakim the other day e.g.
barty you got to map this decline out with a powerpoint presentation and 100 youtube embeds.
The paradigm shift I was talking about in that context was the liberal use of autotune and what that can achieve. Dancehall started using it a lot around 2008 or 2009. To me a track like, for example, Merital’s 'Mi Yard’ was a part of this shock-of-the-new moment insofar as a human voice was transformed into a kind of afrofuturist pungi. It certainly didn’t sound derivative. Things like Black Rhino’s 'Whine Up Yuh Body’, ‘ Popcaan’s 'My War’, Busy Signal’s ‘mi Love Money’, etc. were all coming out around the same time, so it was all very exciting and forward looking. Also in the dances all the tracks were pitched up, producing a slight chipmunk effect which further transformed the voices; they sounded more like intercepted alien transmissions than songs. Kartel had a great run of these auto-tune tracks (so long as you can stomach the relentless homophobia) with tracks like Nah, Something go happen, dollar sign, weh dat fa, gwan so, Cake Soap, etc. An artist called Alkaline came a few years later with tracks like ‘Scumbag’, ‘Obeah’ and ‘Ready’ which were in a similar vein. The chorus to his song ‘Bruk Out’ is interestingly post-human in that there’s a bubbly sound and it’s hard to tell whether a synthesiser’s making the sound or if it's echoes of him saying the word ‘bruk’.
Key moments in the 'decline' of dancehall.
1998: Get to the point - Sizzla goes slack. Roots Revival begins fizzles out.
2000: Release of the first Greensleeves riddim LP
2001: Tanto Metro and Devonte's “Give It To Her" first major JA auto tune hit.
2003: Kartel takes such a lyrical beating from Ninja at Sting he has to send his mates in to throw some digs.
2003: Bounty forms Alliance with Movado, kartel, Signal and others, new generation begins takeover
2008: I'm On The Rock released, Movado wins MOBO
2009: Ramping Shop hits number 1, Kartel and the empire ascendant
2010: Poocaan breakthrough after guesting on Clarks
2010: Tuff Gong vinyl pressing plant shuts down. No vinyl pressing left in Jamaica
And roots does not equal good music or innovation either.
The Greensleeves riddim albums were the beginning of quantity over quality for sure, but here are a few additions/footnotes.
1. Some of them like Diwali were amazing and heralded some new experimentation with riddims which had been sadly missing for ages. As well as pretty great vocal performances in the main.
2. Dancehall had ALWAYS suffered from terrible quality control in many instances - pick up a late 90s or early noughties seven inch at random and it is likely to be quite bad. (Someone told me that it was because some labels were just money laundering operations - dunno about that).
3. Those double albums also really popularised dancehall to a new audience of DJs because they were so fun to mix with.
4. Also the covers were great.
5. Weirdly you would think this mania for version pon version on the same riddim would multiply in the digital age but it doesn't seem to have done? Why is that?
Also Sizzla was still doing roots tunes in the noughties, no?
4th Wave 1995-2003: Baritone ascendent, slicker less ramshackle production, Ward 21, Bounty, Beenie, Rise of the deejay crew, ends with Kartel/Ninja clash