I read Platform some time ago. It was alright. A bit remiss as a humanist culture diagnose.
I think he thinks he's just the only one 'telling it like it is', the chosen one to expose all the conceit and vanity of everyday life in late capitalism, this unabashed honesty to some degree acting as pretext for saying provocative things to sell books.
I think I was a little bit harsh above... he does always have some genuinely raw and abrasive writing, like that bit when he's talking about his son commiting suicide while making an omelette.... or when the love of his life gets ill and will need looking after so he promises to stick with her forever, but they both know he's lying and she kills herself the next day.