It's also to do with a rejection of democratic responsibilities on the part of citizens and institutions most notably media. A feedback loop of infantilisation
Perhaps another comparable figure to Trump from over here is Jeremy Clarkson. He "tells it like it is". He's "un-PC". He thrives on hatred. He's a rich tory but he's the average bllokes hero. Etc. And there are probably a lot of people who (though hopefully jokingly) would like to see him as Prime Minister.
i thought about going to a trump event nearby for the freak show and spectacle of it all there are videos of his followers outside the events and the counterprotestors that come with all these events and its like those people in new mexico or nevada putting on sunglasses to watch a nuclear bomb test out in the desert.