Beast of Burden
The kind of empty parking space personalities who quote tweet Marina Hyde articles with the words "brutal take down" or "genius!"
It sounds like you think they're ridiculous, and are wondering how they get away with it.There isn't any analysis, that's what irritates me the most. It's the most surface "oh these people are just ridiculous - how do they get away with it?" repeated over and over again. For money.
I see him a lot on twitter but I didn't know who he was.If you look at the TL of Ian Dunt he doesn't have anything interesting or original to say about anything, but (of course) because he's the editor of politics.co.uk he has to say something about everything. Endless tweets all day saying nothing about everything. He has to do that to make sure he is part of "the conversation" because that's basically his job, to be part of the conversation, adding to the white noise and static. But just about everything he has to offer has as much value as "Jaws with a truck". The rest is positioning: making sure he is in the right place to be visible without being exposed. Half the reason that people with media profiles tweet is to signal that they have a safe position on all the topics of the day and recognise the importance of saying so, just to make sure everybody else knows that they are safe to take pitches and make commissions.