It can be very individualistic. The centring of the DJ obscures the wider social relations that support it.
It is better when the DJs are also the dancers, the people who designed the flyers, the people who made the tunes, the people who set up and the people who cleaned up.
There's different approaches. There's an exchange on the ragga jungle thread here
between two DJs you're probably too young to remember
Luca, of Rossi B & Luca, who used to do a populist show on Rinse, a kind of Heartless crew selection of all the big tunes from different genres, garage, r&b, dancehall, whatever, which was a very popular format at the turn of the century, perhaps less so now, and a tasteful techno dj called Ben UFO.
Luca posted a jungle mix and Ben UFO responded by saying
"Anyone for an anthem bash bash bash bash bash bash"