Although holofractal is backed by equations and numerous papers (see the sidebar) - the concept in itself is very simple.
Let's start with the analogy of Indra's Net.
Far away in the heavenly abode of the great god Indra, there is a wonderful net which has been hung by some cunning artificer in such a manner that it stretches out infinitely in all directions. In accordance with the extravagant tastes of deities, the artificer has hung a single glittering jewel in each "eye" of the net, and since the net itself is infinite in dimension, the jewels are infinite in number. There hang the jewels, glittering "like" stars in the first magnitude, a wonderful sight to behold. If we now arbitrarily select one of these jewels for inspection and look closely at it, we will discover that in its polished surface there are reflected all the other jewels in the net, infinite in number. Not only that, but each of the jewels reflected in this one jewel is also reflecting all the other jewels, so that there is an infinite reflecting process occurring.[5]
Think of atoms/matter = jewels, net = superfluid, superconducting, wormhole criss-crossed space.
Remember the concept of 'quantum foam'? Essentially, spacetime is so highly energetic at the quantum scale due to quantum uncertainty that it's stretching spacetime into a highly turbulent fabric. At the most fundamental level, spacetime isn't smooth, it's multiply connected through wormholes. That means essentially, when you move your hand, the atoms are 'hopping pixels'. You are constantly tunneling around.
Anyway...keep that concept sort of in mind.
Quantum theory was basically started when Max Planck found out that energy moves in discrete packets. For example, a blackbody emits radiation in discrete quanta.
We didn't think energy moved in packets, for example when you heat up your oven it doesn't seem to 'jump' temperatures - but it actually is. The jumps are just extremely tiny so it appears to be a smooth process.
Even the field when it's at rest / appears to be at a ground state, it will still be made up of these packets. At the smallest level, these are what is commonly referred to in mainstream physics as 'vacuum fluctuations'.
When you add up the amount of vacuum fluctuations that you find in a cubic centimeter of space, you get 1093 grams. This is an absurdly high amount of energy. For example, if you squished the universe into the same space, you yield 1055 grams. The predicted value vsobserved value of vacuum energy is known as the vacuum catastrophe and is the biggest unsolved problem in physics with 122 orders of magnitude difference.
From this issue, we have been unable to link the mass of matter to the vacuum - to these fundamental natural quanta.
From the wiki page on planck unit:
We see that the question [posed] is not, "Why is gravity so feeble?" but rather, "Why is the proton's mass so small?" For in natural (Planck) units, the strength of gravity simply is what it is, a primary quantity, while the proton's mass is the tiny number [1/(13 quintillion)].[2]
This is known as the hierarchy issue (why is the proton mass so small, and why is the planck mass so large?).
We commonly think of these vacuum fluctuations as 'virtual' because we assume that this energy is not actually affecting anything (even though we've extracted photons from vacuum with the Casimir Effect) and essentially even the Higgs Field relies on a non-zero vacuum energy expected value.
What Nassim Haramein has done is figured out how we can derive the mass of matter from the fundamental planck unit. He starts with a planck spherical unit - a spherical oscillator with the planck mass and planck length diameter. Remember, these values aren't defined by humans, they are absolutely natural values. Since it's a fluctuation it has a length, an energy/mass, a time/frequency, etc.
If you simply divide the proton by these spheres, and multiply by the planck mass, you yield the mass of the observable Universe. 1055 grams.
What this is stating, plainly, is that there is the exact amount of vacuum fluctuations that fit in the proton volume to equal the mass of the Universe.
If we run with this, it obviously makes the proton a black hole - it has way enough mass in it's size to become one.
Once it's a black hole - we can borrow a theoretical but mathematically valid concept from string theory, the holographic principle - which simply states the surface information of a black hole can encode the volume information.
When you do this, by simply dividing the surface planck spheres by the volume planck spheres and multiply by the planck mass, you go from the mass of the universe (the mass of all protons) to the mass of a single proton, it's rest mass, at ~10-24 grams. We have derived the mass for gravitation from discrete quanta - in completely not anthropomorphically defined units (planck unit).