What's truly special about Neon Screams is how it makes this case. Most music journalists, if tasked with writing this book, would have taken one of the following approaches: (a) assemble an exhaustive Wikipedia entry, dutifully running through every notable purveyor of autotune and related technology or (b) focus on connecting the music to the hard social realities that surround and shape it, thereby legitimizing it as worthy of Serious Consideration in an explicitly political sense. Although writers adhering to these paths can produce invaluable work, there's one crucial question that they don't answer, which is... what are the dreams of this music?... Other people have noted that autotune can sound a bit "cyborg", but Mackintosh expands this vague scribble into a mural, a religion with its own mythology and beliefs. If you want to posit a new universe, it helps to have a good creation story.