I think that's because of the split between those that primarily remain at home and those that go out, socialize, be seen. In my experience, fitness types are over represented among young white dudes (the mainstream) who have active, out-in-the-world social lifes.i find it weird how there's this perception (that i share) that fitness culture has gotten more mainstream, and that everyone's obsessed with fitness these days, when really the vast majority of people in the US are more sedentary and overweight than ever. maybe there's a certain segment of the population (like ~15%, or even lower?) that really has reached new heights of physical fitness compared to previous generations, while the rest of us not so much. it seems like another case where, as democratized as social media is supposed to be, it gives you a very inaccurate picture of what's really going on.
yeahIt's become a competitive thing and the lardasses feel ridiculous about getting involved.