but don't most people prefer to have no products served up to them via ads? we get served ad everywhere we look, online and off, why do we need to see them from yet another avenue? also optional plans, sure. and eventually, the ad-free plans will be double the cost with web/email connections twice as slow.
I think it's reasonable to prefer an ad-free world; I like the idea of less text, less marketing, in my visual field quite a bit, I'm with you there. but ads subsidize a lot of free and reduced-price services we use, yeah? services we seem pretty unwilling to pay for, from my time in the tech industry working for companies specifically trying to replace ad-based/data-based revenue with subscription fees.
Stuff like ads on the metro I feel torn on; maybe I'd prefer my government to collect slightly more taxes for a nice commute. but I think proof is in the pudding as to whether people "want" ads or not: they prefer them to paying directly for a service, yeah?
I worked for Are.na, a really cool alternative to sites like Pinterest or De.lic.ious, somewhere between a bookmarking tool and a way to save collections of images, media, text. The perfect tech for Wikipedia rabbitholes, you just clip as you go. Everything super minimal; no data collection, no ads, a ton of work put into an ethical product model. Making sure users had control over their data. It cost $4 a month for this service, and we couldn't make it happen. People seem to prefer free sites with ads and data collection, empirically.