I don't think that's how it works though, not in the age of the web
the voice of reason lolThere’s a couple of movements at play there tho, it depends what kind of power we're talking about. There’s the powerful choosing the most amenable or tame spokespeople to target a certain group (see influencer marketing)
also from the bottom up the most successful voices learn to operate within the logic of social media, the polarisation and sensationalism of twitter auto selects for sass and extremity, simplicity
both different processes that reduce the ideological and demographic complexity gus was on about there to sell a community or grievance or victimhood
it's these positions that make the tone draining as @entertainment said earlier, boring and humourless. "let's talk about..." , "y'all need to..." theres a finger wagging 'should' based language salient with the young left and its not very exciting to me but extremely effectiveIt's a combination of self-selection (how can you even question that being an activist correlates with anger at the system? it's almost definitional) and also media selection (no one gets RT'd for widely agreed-upon, bland affirmations; political positions are social signals of tribal identity, i.e. they don't work unless they're against something/someone)
Patronising, pass-agg articles with a title that starts "Dear...".
That's the almost entire problem isn't it? The discourse is not in person, it's online, so it's immediately a big more hostile.