perhaps not that overtly cynical, but essentiallywoke capitalism is essentially capitalism throwing the public a bone on social issues to create the illusion that genuine progress can be made without looking at economics
the vast majority of woke capitalism is - publicly - woke to the degree it's good business
in that it does reflect prevailing social attitudes. but it can never address economic issues, or structures.
and I guarantee you there are plenty of companies marketing anti-woke rn too. as Michael Jordan famously said "Republicans buy sneakers too".