youd be stupid not to
A 2011 study that [danah] boyd conducted with Alice E. Marwick found that Twitter users who had built the most successful personal brands did so by recognising the fact that they no longer really knew who their audience was. To tweet was to throw the message into a void that could include close friends, family, potential employers, and (as recent events have shown us) sworn enemies. Marwick and boyd describe how context collapse creates a "lowest-common-denominator philosophy of sharing [that] limits users to topics that are safe for all possible readers.
It's usually a call to moderate your behaviour or internet spoutings no? "Read the room John - nobody wants to hear about why Ragga Ragga Ragga 12 is an amazing album in the middle of a twitter storm about Epstein".when did this become a twitter cliche? can you read the room?