one thing they keep secret from you is how funny a lot of these authors were
Brilliant, this here is an example of how a psychotopographic relocation/reallocation of psyches can be undertaken (after having been routed).One of the ways they stratify is the harry potter sorting hat, the 'which character from glee are you' stuff. They stole data from fun harmless quiz apps that get you to divulge your personality type and preferences for the reward of being sorted. Then they use this data to run experiments on who responds to what content, then extrapolate from there for the whole population. It means you build hyper targeted campaign journeys to take people from believing x to believing y against their will.
I've very much come to embrace this point.too similar to psychogeography / psychonaught. gotta lose the psyche
Very much in line with the digestive process of the swarm-body of minds, the process I think needs further elaboration. As that slippery something of subject-matter is ruminated more and more, broken down into tinier and tinier bits, eventually those bits scale down far enough to fit through certain pores to become the body of the chewer, to inform the chewing.Perhaps we turn inwards and not outwards and instead set ourselves to map the familiar with a degree of detail and precision we were previously unable to achieve, lacking the patience and the powers of concentration, attention and the fineness of discrimination. Lacking instruments delicate enough to register the slightest fluctuations and differences and the terminology to describe them. In doing so we re-enchant our own world, deepening rather than extending, more granularity rather than more size.