Finger on the Pulse

luka

Well-known member
having your finger on the pulse means being ahead of the crowd. Knowing what the cutting edge is. Knowing the storm is gathering long before it breaks
 

version

Well-known member
Yeah, but I was thinking of it in terms of stuff like Trump and Brexit and people like Farage recognising and capitalising on something they found in the public consciousness.
 
It’s also about energy direction and potential. Knowing the source, recognising the strength of an idea and also if it’s likely to scale. Staying open and watching your own prejudice
 

luka

Well-known member
It’s also about energy direction and potential. Knowing the source, recognising the strength of an idea and also if it’s likely to scale. Staying open and watching your own prejudice

Ew, yuck that sounds straight out of one of your marketing seminars!
 
So it’s about understanding what will work for other people, not just what you’re into. So a finger on the pulse is about going beyond yourself a bit. It’s basically exactly the same thing as what you were on it about in your how to write manifesto
 

Leo

Well-known member
So it’s about understanding what will work for other people, not just what you’re into. So a finger on the pulse is about going beyond yourself a bit. It’s basically exactly the same thing as what you were on it about in your how to write manifesto

yet, that's still all about yourself: trump et al aren't going beyond themselves to help others, they are doing things to sway others for the end result and sole purpose of benefiting themselves.
 
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Leo

Well-known member
perhaps it's that those with their finger on the pulse are understanding not what will work FOR other people, but instead what will work ON other people in order to sway them.
 

Leo

Well-known member
back in that days when brands couldn't spend enough money on advertising, there was a guy who spent time at various agencies as a futurist, getting big buku $ to travel the world and speak at conferences. he was everything you'd imagine: the carefully cultivated slob look (manky t-shirt, torn jeans, $800 sneakers), spewing coke-fueled stream of consciousness blather.

haven't heard from him in awhile...
 
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