k-punk.abstractdynamics.org
“Cyberpositive” was originally the title of an essay by Sadie Plant and Nick Land. First aired at the 1992 drug culture symposium Pharmakon, “Cyberpositive” was a gauntlet thrown down at the Left-wing orthodoxies that still dominate British academia. The term “cyberpositive” was a twist on Norbert Wierner's ideas of “negative feedback” (homeostasis), and “positive feedback” (runaway tendencies, vicious circles). Where the conservative Wiener valorized “negative feedback,” Plant/Land re-positivized positive feedback—specifically the tendency of market forces to generate disorder and destabilize control structures.
“It was pretty obvious that a theoretically Left-leaning critique could be maintained quite happily but it wasn't ever going to get anywhere,” says Plant. “If there was going to be scope for any kind of....not ‘resistance,’ but any kind of discrepancy in the global consensus, then it was going to have to come from somewhere else.” As well as Deleuze & Guattari, another crucial influences were neo-Deleuzian theorist Manuel De Landa's idea of “capitalism as the system of antimarkets.” Plant and the CCRU enthuse about bottom-up, grass-roots, self-organizing activity: street markets, “the frontier zones of capitalism,” what De Landa calls “meshwork,” as opposed to corporate, top-down capitalism. It all sounds quite jovial, the way CCRU describe it now—a bustling bazaar culture of trade and “cutting deals.” But “Cyberpositive” actually reads like a nihilistic paean to the “cyberpathology of markets,” celebrating capitalism as “a viral contagion” and declaring “everything cyberpositive is an enemy of mankind.” In Nick Land’s essays like “Machinic Desire” and “Meltdown,” the tone of morbid glee is intensified to an apocalyptic pitch. There seems to be a perverse and literally anti-humanist identification with the “dark will” of capital and technology, as it “rips up political cultures, deletes traditions, dissolves subjectivities.”
This gloating delight in capital's deterritorializing virulence is the CCRU’s reaction to the stuffy complacency of Left-wing academic thought. “There's definitely a strong alliance in the academy between anti-market ideas and completely scleroticised, institutionalized thought,” says CCRU's Mark Fisher. “It's obvious that capitalism isn’t going to be brought down by its contradictions. Nothing ever died of contradictions!” Exulting in capitalism's permanent “crisis mode,” CCRU believe in the strategic application of pressure to accelerate the tendencies towards chaos.