I have friends that tell me it shows them things they didnt even know they were into. The algorithm will toss them into some random niche community and it will instantly register with them. Youtube does a similar thing.
A very cool point I hadn't considered before. Expedited individuation.
The socio-cultural impact (of certain algorithmic machines) would be felt as "society is getting more and more individualistic" - that is, the system is driving them into finer and more specific individuals. Niches within niches and so on. Circles being topographically placed upon one another, from wide base to narrow top, but with some margin of wiggle room and variation between placements. The don't all look the same.
Normalized gradation of binaries, which does have an egalitarian impact. Also, more markets.
Perhaps what becomes pathologized is the non-schizo, who dumbly stays fixed on one ineluctable trajectory.
i remember this book, the long tail, from ealy 2000s, which was kind of thing business execs like to give other business execs impression that they read. and it described situation in which certain kinds of products became subject to a "power law" dynamic whereby there were a few winners (as producers) and many losers (the long tail). for example, at one point, if you were best singer in your village, you might be locally famous. but then, after development of records and CDs, you no longer seem impressive compared to best singers in world. toktok seems like extension of this long tail model to individual popularity: now there is a power law operating at the level of a global school playground
Precisely, and that is the stage on which our eyes are getting fixed. An ever more optimized selection pool,
yielding procuring an ever higher magnitude of winner, the one nearest todays optimal point, the one that informs tomorrows optimal point.