I like how non-specific it is - all principles rather than rules, so we can adopt it very easily
that's a fair point,I struggle with the language of stuff like this. It makes me feel the same way as office jargon. That nobody genuinely speaks like or wants to speak like that. It's just what you do, so you go through the motions. Like that DJ who got pulled up for having a dodgy stage name and put out a statement full of terms like "problematic" and "agency".