The word fitness here makes me recoil a bit. It's true that all these products aspire to the same standard of perfection, but that particular image of perfection is arbitrary and will change. It is interesting that film and games have been sucked into standards of realism that the rest of the arts abandoned long ago.Well if thats the current fitness, then developers have to keep up with it, no?
As opposed to when the current fitness/cutting-edge was far less realistic looking.
Unless someone figures out an alternative direction to push the fitness, I don't see how it goes anywhere but toward increasing realism.