Why is so much electronic music in video games better than in actual electronic music releases...?Yes, excellent observation. Sega were trying to tap into this 90s semi-future mythology but blew it by not being able to play DVDs
I still think this is the most futuristic game of all time
As the head honcho of three international labels—Troubleman Unlimited, Perseo, and most significantly, Italians Do It Better—Mike Simonetti has been a music industry puppet master for over a decade. On the other side of the table sits the Venice, Italy-based DJ/producer Bottin, who crafts retrofuturist sounds inspired by late-night Italian TV. In other words, meet two of the world's leading authorities on Italo disco—that lovably chintzy disco offshoot mass-produced in Italy and abroad during the '70s and '80s by record labels like ZYX. (It helps that the two crate diggers are more Italian than Mario and Luigi eating spaghetti on a Vespa.) We got the guys together to discuss the highs, lows, and recent revival of this kitschy, mass-produced sound. Obviously, much track swapping and shit-talking ensued. It was awesome. Read their full debate below.
Mike Simonetti: I would say that 90% of Italo is just not good. Agree?
Bottin: Over here, all Italo sucks. It was cheap, mass-produced music. Quantity over quality and all that. Before the Italo years, Italian disco was produced by top-end musicians and composers.
But can't that be said for any kind of pop music? By the mid-'80s, Italo was already pop music.
Well no, not really. There has always been high-quality pop since The Beatles. Italo was mainly Italian producers pretending to be English or American by singing in "English" and using English-sounding monikers.
There is some really good Italo though. Like this track:
Klein & MBO… we all love that track. But we listen to it with our campy postmodern ears. You can't say it's a high quality production. Come on!
I listen for hooks and emotional impact over production values. I hear that track and I hear the basis of house.
We all do that. We are DJs. But DJs from back in the day—I mean Italian DJs—they wouldn't touch Italo records. This one time, I was riding the bus to the airport and the driver saw my record bag. He told me was DJing throughout the '80s and invited me to his place to make trades. When he saw I was interested in Italo stuff he was like, "Are you crazy? That's the shit section of my collection." He said neither he or his DJ friends would play Italian production. They sounded awful and cheap in comparison to UK stuff. And actually they do. It's just that the aesthetics have changed. Back then a bad vocal was just a bad vocal.
That's the charm though. Much Italo is almost like minimal synth in the way it was very DIY, lo-fi and sloppy. I mean, anyone can press a pre-set ARP button and make a bassline, true?
True, bad vocals give us back a sense of authenticity. The same goes for cheap sound productions where there's too much reverb or no reverb at all.
Jack Walter, 23, from Bakewell, Derbyshire has spent roughly £5,000 pursuing his passion for the era and even drives a 'G reg' Austin Mini Metro.www.dailymail.co.uk