"PERSON reacts EMOTIONALLY and gesticualtes APPROPRIATLEY"
(without the music) it seems like there are more and more confrontation videos where people film "Karens" freaking out in public, or racists getting just desserts thru the power of Ogun, or cyclists challenging bad drivers, or random nerds scolding people for not returning trolleys in the walmart parking lot.I think it's partly to do with the solitude and loneliness of living in our modern society, which (paradoxically) drives us to seek out company via technology.
Also, as a species, nothing fascinates us more than other people. That's why millions of people can be transfixed watching Big Brother, even if the contestants are relatively unintelligent/boring and having a conversation about crisps.
More specifically around music...
Most of the time I listen to music I'm alone, but it's obvious that music becomes more enjoyable when there's another person (or ideally a lot of people) enjoying the same thing as you at the same time.
There's an especially gratifying effect (whether or not it's simulated to garner views) when you watch somebody listen to something you love for the first time and they're really into it – it's as if you hear this song, which you've filed away on a dusty shelf as 'canonical', through their ears.
As Luka says, this can be a case of getting validation (the cool black guy likes this metal song i like, maybe it isn't so horribly uncool after all!)
But I actually think the great thing about music on youtube, besides there being so much more of the obscure stuff (and stuff that's been manipulated/looped/slowed down etc. by users) is that it puts music into a social context that other platforms e.g. Spotify don't. The comments under videos are one way it does that, and reaction videos are another.
Yeah same, but with young american black dudes listen to Crass for the first time or similar - i.e. I am sure the alogrithim lobbed that at me for the usual reasons.i think i first noticed them when some americans realised they could get views in the UK by pretending to like rap from the UK
yeah it’s a review condensed to the most emotive parts. For people who prefer to watch than read.It also compresses things, which is an ongoing process generally.
Like watching Gogglebox* as a way to keep up with current TV. (Or maybe looping the break from a record etc etc).
*I think the most successful mainstream "reaction" franchise?