Le Epic Choons

IdleRich

IdleRich
One of the worst things a song can do is go for epic and fail... it's like a comedy that isn't funny... and it is very easy to miss... you had better be pretty fucking sure you can nail it before you go for it.
 

IdleRich

IdleRich
This prompted me to think of how advertising these days is often anti-dramatic. It's all tongue-in-cheek, ironic, using "epic" music only to deflate it with a blokey eye roll. Obviously you still get pompous adverts with sweeping crane shots but I'd say the norm is now the opposite of that.

Oo1 as a general rule music doesn't seem to be cheeky or humorous or even innocent (not that advertising ever is).

Music is fighting for attention and significance, advertising is cloaking itself in mundanity
We should probably have a thread about how advertising changed from "ours is the best beer/cream/hat/whatever so use it" to.... whatever it is now. And all the stages it went through on the way.
 

Clinamenic

θερμοδυναμικός καπιταλιστής
We should probably have a thread about how advertising changed from "ours is the best beer/cream/hat/whatever so use it" to.... whatever it is now. And all the stages it went through on the way.
It seems like a good advertising fitness would be measured in memeability these days, might be where we are building towards.
 

IdleRich

IdleRich
That's why he was perfect in Drive.
A bit like what someone was saying about Tom Cruise in Eyes Wide Shut - a clever director can look at an actor and their failings and if they have a film that requires someone to be like that they can use that actor to embody that without the actor ever knowing.... just thinking that they did the best audition and got the role cos of that.
 

IdleRich

IdleRich
I've wondered about that before. You must end up forgetting what you really looked like.
I loved that interview with Katie Price/Jordan when she was talking about having so much botox that she could barely move her face and she said something like "Well, I'm not an actor so I don't really need expressions" - an amazing insight into the way she viewed her body and how it looked and how much or little that related to who she actually thinks she is.
 

IdleRich

IdleRich
Some of it's things most people have never even considered though, like who's going around sizing up people's wrists?
Amazing stuff. Proper insanity... but of course it's a slippery slope. This is the bottom but the top bits that get you on to it are obviously things that make a lot more sense... we might not agree with them but we can understand them.
 
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