Sorry, but I thought since we've done fair trade to death, there's not much point going into it again. Let me try to elaborate...
personally, i'd like not to have the choice and just be able to depend on responsible legislation that would demand that all products be mandatorily fairly traded.
until that's the case, or all forms of capitalism are overthrown (not that i'm convinced this would be a good thing, either, and it's also about as likely as the former scenario), i'd rather fuck other people's lives up as little as my income and time contraints allow.
Unfortunately, this is not how the world works, and wanting it to be so won't make it. In fact, to the extent it is successful (which isn't clear), Fair Trade does more harm than good.
Fair Trade is literally a price fixing cartel. You might think (or assume) that this is a "good thing", but it also has some unpleasant ramifications that proponents of Fair Trade never seem to consider. (Why is that, by the way)? With Fair Trade we create a system whereby there are two tiers of commodity producers. One tier is the Fair Trade producers and the other is the non-Fair Trade producers. The Fair Trade producers are paid a premium for their product. Therefore, the opportunity cost of buying Fair Trade is that money moves away from the poorer farmers towards the richer farmers. By buying Fair Trade coffee, you make the worse-off, worse-off as demand for their coffee falls and with it the price. A much better (though still bad) idea would be to buy two cups of non-Fair trade coffee and throw one away. That way, demand for coffee would increase, pushing up the price, but the benefits would not be unfairly concentrated within one arbitrarily designated group of growers.
The problem with price floors (like the problem with trying to increase aggregate demand alluded to above), is that prices change for a reason. Farmers complain because the price of coffee can fall according to the market, and they can be left getting an "unfair" price for their product. However, prices change for a reason. Prices are infomation about supply and demand. Economists say that prices "clear" markets, by which they mean, prices
regulate supply and demand. Demand for coffee is relatively inelastic, which means basically means that regardless of anything else, total quantity consumed stays roughly constant. So let's imagine that lots of people decide to start growing coffee. Increased supply will not increase the amount of coffee people want to drink, it will push price down. Hence, as more producers are drawn to the coffee market (by, say, well meaning liberal advisers in Western NGOs), the size of the pie will stay the same (aggregate demand), but that pie will have to be shared out among more farmers. Inserting a price floor into this equation (which is whta Fair Trade attempts to do) will have two effects (this is all Econ101):
- Increase the amount of coffee supplied leading to a surplus.
- Attract more producers to an already oversubscribed market that provides little avenues for productive growth and so will not increase the country's chances of sustaining economy wide growth and increases in living standards.
EDIT: And both of those, btw, will cause downward pressure on price. The Third World needs to get out of these shitty commodity markets, not be encouraged to move more workers into them...