Do you think, perhaps a generation or two down (although maybe sooner), mere taste in content will transform into more of a radical basis of identity?
Because it sure seems, sometimes, that we are on a one-way track to totally expressing our identities indirectly through our favorite content.
Para-social relationships morphing into fanaticisms, perhaps with increasingly explicit political pull?
Sorry if this goes off course, but I think it's complimentary. I think it's interesting to consider celebrity as spectacle incarnate, and attention as currency. In such an economy, it is almost inevitable that some things will garner the attention of everyone - but does that conflict with the trend of fracturing/diversifying content varieties?
Also sheds a bit of light on how someone like Trump can get where he's gotten, attention-mongering, etc.
A bit nerve-wracking: could the generations who developed their social fluency in the arena of social media, those perhaps a bit more adjusted to ever more colorful personas competing for attention-currency - could such competition translate directly into politics when these generations come of age?