I also think that this board isn't fully the target audience, and like The Feminist or Cat Person, the piece goes viral because it touches on a buncha hot-button topics in a way that's morally ambiguous (instead of just playing into existing ideological positions). Many people reading this Times piece I imagine feel conflicted about whether plagiarism is OK or not (conceptual art, Andy Warhol vs middle class values on copyright law and intellectual property), and about the culture war discourse (how race is weaponized, punching up vs. down rhetoric, whether HAPAs are even POCs). Plus, women's nastiness has been effectively censored from much of modern liberal media, in favor of an oppressed pacifist saint narrative (see also American Indians, long familiar with this kind of othering), but mean girls are real! The way (some) women are highly effective at social games, reputational warfare, and status play is keenly of interest to people right now, because it's both underrepresented and highly relevant—especially if you're a woman. So you don't end up like poor clueless Dawn, who can't even recognize when her "friends" are playing nasty games with her.