"As he explains from his Richmond, Virginia home, he envisions merging Paradiso with his current project—a book/soundtrack titled Eroica, based on his fine arts master thesis—and developing the composite into spin-offs in other media: a film, a graphic novel, a play, an art exhibition, even garment production. “It’s like these layers upon layers,” he says."
This is Exactly what has happened in hip-hop for many, many years, spin offs into other media such as branded vodka, shoes, t-shirts, energy drinks, TV shows, video games. "Layers upon layers."