Yeah I don't think it has dawned on people, the sheer scope of the abstract power held by the tech types. Administering what information spreads, and how fast, and what is associated with what. A frontier of power.
By the time enough of the populous consists of people who grew up with this stuff, who knows how smart and partisan our built world will be? Not to say that architecture has ever been free of ideology, but the entanglement seems to be tightening no? (Digital architecture, I suppose; creation of online spaces, guides/channels for attention flows.
And frankly I get the sense that even some of the tech guys, as smart as they are, don't pick up on the significance, really. Even if they have sweeping intentions, I think they are wielding even bigger guns than they think they are.
Moving ever more robustly into the kind of system in which every cog is not only smart, but capable of abiding the bias of its creator/programmer. Intentionally or not. And the cogs are getting finer, sharper, more intricately arranged. More and more of the world will be predisposed one way or the other, seeing as more and more of the world is of our creation, no?