pattycakes_
Can turn naughty
I don't rule out this aspect, I just think the major satisfaction is something else.
Most people do something creative but most of them have no desire for a substantial audience. Artists who optimise for audience contact probably lose personal interest in their own work because they are no longer communicating with themselves e.g. the technically masterful songwriter sausage machines of the hit parade.
Too reductive and absolute. There's a million ways and reasons for it. Some do it just for the doing. Some say they do but secretly also love the admiration. Some initially love the admiration and grow to hate it. And on and on.