I like it, it's vibrant. You just - and I guess you and the label did - kinda explain that it means different things over here, and especially in Germany etc. Tell 'em to come up with what they'd like and post it
SA peeps don't understand it at all, they think it is showing SA to be ghetto and not the polished modern that they want to portray. i think the house scene there is very different from the Kwaito scene, and how they choose to depict themselves. we are pretty clear on what they would like: glossy stylish photography of guys in suits and girls in heels, standard photoshop mood...
you know, i looked at this photo carefully before using it... there is that woman with the Rasta-ish hat, the young girl walking, the man carrying groceries... a variety of different characters which make up a scene of working class simplicity, i think not especially poor looking. in other parts of Africa it might look much more "3rd world" - which is the fear, that it plays into the "poor Africans" stereotype.
to me there is a powerful contrast between this photo and the modern typography / music, and it tells a powerful, intriguing, and very human story: that this incredible forward thinking electronic music comes from this kind of everyday reality.
i think we have a unique chance to tell a different story here, and a different approach to depicting music - one that is opposed to how mainstream American hiphop has done things... the label is leaning toward this also.
but a city-scape would be safer, and not dissapoint anyone...