Watched a bit of his DONDA album launch (recreating his childhood home, setting himself on fire, hundreds of extras in DONDA bulletproof jackets, having some sort of marriage ceremony with his supposedly estranged wife, etc.) – then watched this video with Kendrick Lamar (not sounding great to my ears) in it...
Just struck me that at the most mainstream level in rap there's this real vogue for artsy imagery – presumably Kanye's influence at work.
It's not even necessarily reflected in the music but visually its a sort of prog-rap era. Where perhaps the visuals matter more than the music. (Certainly seems to be the case with Kanye, who hasn't to my knowledge done anything particularly impactful musically in a long time.)
There was this in the news recently, too:
Behind a sweeping statement of love is a lucrative series of art, fashion, and champagne deals.
www.gq.com