sadmanbarty
Well-known member
Fashion does the same thing. Meaning is drained away. There's a seductive side to this. An appealing playfulness and semiotic literacy.
beyond soul
Fashion does the same thing. Meaning is drained away. There's a seductive side to this. An appealing playfulness and semiotic literacy.
No banter please lads this is a serious intellectual thread. The corpsey quote I opened the thread with makes a distinction between surface and depth and says advertising can only ever be surface, transforms everything into surface. Fashion does the same thing. Meaning is drained away. There's a seductive side to this. An appealing playfulness and semiotic literacy.
even in drill's heyday when it wasn't on advertiser's radar's, it was still very literally gang promotion. the language of having #[gang name] is essentially an advertising one; it was advertisers who pioneered the hashtag as a promotional tool. drill coopted it.
so even at it's most dangerous and underground, drill was steeped in the language of advertising.
I mean, I know I said that, but is 'surface/depth' anything more than a cliche? What does it actually mean?
🔥🔥
I think there's a danger here of a reductionist erasure of difference. Of robbing yourself of the conceptual tools required to seperate the commodified version from its progenitor. As I said with regards to Padriag this is by no means straightforward and unambiguous. It's slippery. And yet it's a distinction we keep making, as if it was obvious.
You could argue, from a cynical, but not stupid or contemptible position, that what we are asking for is fantasies we can believe in. Love can be thought of in this way. It ends when it's foundations in fantasy are uncovered. Disillusioned. Just mutually compatible projections.
i suppose that's it. when does the music become alien to lived experience? that's the biting point.
that explains why it's not so painful to watch american rappers sell out. i'm embarrassed by quavo's boo loo stuff, but it doesn't hurt.
whereas even something as minor as unkown t not quite being proper drill is disturbing and shocking.
it's because migos were never a lived experience whereas drill was.