i fail to see how this isn't soulful. sure, it's not soulful in the Blues People lineage of Amiri Baraca, but it is a European soulfulness.
I think it's overwrought and manipulative, but I'm not a teenage European in Poland who has only heard whatever black music is in the charts. I know the stuff its referencing, I know the stuff its a cheap imitation of. If I didn't, it might genuinely appeal to me at the age of 16 or whatever. Like I don't think soul can be either positive or negative, yet it can be both.. For me the problem isn't destroying beyond soul per se, just historically situating soul music as a particular African American form, and looking beyond that. Otherwise much turkish music goes in harder than motown, yet it wouldn't be right to call it soul, in that sense, maybe even racially insensitive, depending on how it was framed.