Myspace Chic
- Thread starter linebaugh
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They were a breath of fresh air, but I think they were getting into backlash territory last time I properly paid attention as they became so successful and started collabing with big companies. The usual. Jonah Hill was in one of their ads, they did stuff with Ralph Lauren.
Leo
Well-known member
there are still long lines outside the Supreme store here when they do "a drop", as the kids say. Interesting how they've maintained that power after all these years. Brands typically lose their luster with the orginal target audience once they become popular, but not in this case.
You started getting similar discussions about postmodernism and nostalgia and that too as they filmed everything on VHS, used lots of 90s stuff and even rebuilt Radlands (classic park);
There's the music connection with Palace too; Will Bankhead who runs Trilogy Tapes knows them, so there's this connection to people like Rezzett and Joy Orbison and a melding of the music and skate scenes in London, plus they pulled in Supreme and managed to get a foot in the fashion thing. They've got lots of connections that bolster the brand and popped up with a great aesthetic at a time when there was nothing like it.
Leo
Well-known member
I think some stuff is in-store exclusive. besides, part of it is the whole experience: the ritual of hearing about it, getting there really early, waiting on line, being one of the first ones in the store, buying an overpriced t-shirt and then immediately posting photos of your haul.
or so I'm told.
btw, New Yorkers don't wait in line, they wait on line. And real NYers wouldn't be caught dead waiting on line for anything, fuck that noise. it's all tourists, local out-of-towners or newbies who stand on line.
or so I'm told.
btw, New Yorkers don't wait in line, they wait on line. And real NYers wouldn't be caught dead waiting on line for anything, fuck that noise. it's all tourists, local out-of-towners or newbies who stand on line.
This is written like a vice article or something. We need a skating thread.
Looked a lot of fun tbh.
WashYourHands
Cat Malogen
death to England!
Supreme were somehow seen as something of a skate brand without ever really producing anything specifically to do with skating other than one short vid in the 90s then they tapped up Bill Strobeck who used to film stuff for Alien Workshop and completely took over in the 2010s. with a really specific style;
Strobeck's quite raw and full of zooms and close ups and indebted to people like Harmony Korine. They've got Burzum and Bad Brains and stuff on the soundtrack and everyone's much more style conscious. It's the antithesis of the Red Bull thing, despite being the product of a big brand.
There was this wave of more "indie" companies over the last decade or so that made really scuzzy videos with much more lifestyle footage, like in the old 90s vids like Fucktards,
There was this wave of more "indie" companies over the last decade or so that made really scuzzy videos with much more lifestyle footage, like in the old 90s vids like Fucktards,