a) a regional (or internet) scene gathers enough momentum that a biggish media outlet or youtube channel picks up on it and it enters the frame. these are the organic ones that tend to have the most longevity as long as you don't try and go commercial
b) an artist with good pr manages to get themselves coverage by pulling favours or, more likely, spending decent money to plug things. this can also be the situation where their mate works on a magazine/aggregator and pulls favour to get them coverage
No, they don't, but that's indirectly how you have heard of them, as you're not a "zoomer"
we are talking about the expanding audience principle are we not.
a & b
hyperpop is a media term
I mean, Dylan Brady was signed to Mad Decent in 2018 was he not
the idea that this is an organic zoomer internet creation is a bit out of touch and naive really
I agree with a lot of what you're saying but i disagree that they didn't/don't need the press
All of this needs the media package/construct to create the narrative
They're too old for it to be organic tbh