Everything's reduced to game pieces to move around on a whim when it all becomes arbitrary. This person says they like this, so I've decided in this moment I dislike it because it will wind them up or make people laugh. Sometimes it's fun, sometimes it feels hollow.
I guess this is why something like Jan. 6 feels so strange. It's this supposedly hugely significant event, but a handful of people were directly involved in it and it has absolutely no weight if your engagement with it is the same rolling news, memes and whatever as everything else. It could be a plane crash somewhere, a celebrity death, whatever. It's just "content" and something to talk about and act out little routines around.
That's one of the things that most irritates me about seeing a lot of arguments online. the point seems to be the arguing rather than whatever's being argued. Everyone reads things as disingenuously as possible and pretends they don't get the point in order to pursue the argument and have more ammo.