Right, this second wave of Go Compare adverts. Has anyone mentioned these yet? Cos they are truly sickening. The ones where they're now adopting this attitude of false complicity with the audience, like "yes, we hate that singer too! Let's blow him up!" - along with all the new pre-defaced billboards everywhere. Billboards that are designed to look as if someone has bothered to spraypaint these tame, pre-watershed insults on them. Leaving aside the fact that they've got Sue Barker as the one with the bazooka in the TV ads because, ho ho, that's hilarious isn't it? ISN'T IT?!
There's something so fucking insidious and manipulative about this kind of advertising which I can't quite articulate properly and i'm hoping someone here will help me out.